There have been quite a few questions lately about how black hats make money.

A common misunderstanding is that it's similar to white hat techniques. I.E. You create a site, coddle it, love it, add content and tweak (stuff) your keywords, hide your text, etc. ad nauseum.

Well folks, I'm here to tell you that what black hat is really about is TRAFFIC and lots of it. But how to get that traffic you ask?

Ahhh...that's where the secrets of black hat seo come out. You see, it's all about bottom fishing. Bottom fishing is going to the bottom of the barrel looking for the keywords that are only going to score 10,20, maybe 500 hits a month.

But you don't stop there! Oh no! You create thousands and thousands of pages each one optimized for a specific keyword. Now, on the surface you're probably saying - big deal. But look at the math for a moment.

Let's say that you have 100,000 pages up - an easy goal with any content generation software available. Let's say that you only get traffic on 10% of your pages each day and only one unique visitor per page.

You're suddenly getting 10,000 unique visitors per day. At an average of 10 cents a click through Adsense, you could be making $100 per day...And that's on the low end. My clicks are averaging around 20 cents and up to 35,000 unique visitors per day!

It's all about VOLUME VOLUME VOLUME! Get it up, get it indexed, move on to the next site. There are other strategies of course but this is the basics of Black Hat Search Engine Optimization.

There is a discussion about cloaking going on in the black hat forum