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Every day i am getting people call
me asking me to help them with their
sites!.
I get the same line from them every
time `I need a black hat to get me
some traffic` they say.
As i ask more questions and as they
tell me their story it is always the
same give or take a few small details.
Google has kicked my white hat sites
and my rankings are dropping like
a stone from no.1 to no.100.
Going back two or three years you
could launch a site into the search
engines and it would get some kind
of ranking within weeks if not days
and of course this would result in
traffic and if you were lucky you
would even get the odd lead.
With the implementation of the filters
which have been put in place to stop
sites ranking for a few months if
not years and the tightening up of
the algorithms my the search engines
people who had a good position for
their business and were earnign good
money from their sites are suddenly
finding they are falling below the
fold and their traffic and leads are
becoming very cold.
They guys are sick of writing good
content and building natural links
just for their positions to drop at
every update. The time and effor they
are putting into their sites is no
longer providing the reaward that
it did a few years ago or even a few
months ago.
This is where they seek out a `Black
Hat Seo` to get them fast and dirty
traffic using every technique they
possibly can and wjen they realise
that the sandbox is here to stay they
suddenly lose any morals towards content
and natural linking and focus purely
on getting the visitor in.
This is a win but lose situation
for the black hats seo`s becuse there
is increased competition for us but
the white hats that have been riding
high previously are wanting to recruit
us.
Who is responsible for the
rise in spamming the search engines
and the rise of black hat seo?
Google! thats who is the main cause
of all this. Google is creating a
situation where they are complaing
about black hat but they are the main
ones causing it. If they let those
that needed to rank to keep their
business going with legitimate techniques
we would all be in a better situation
and this would mean no need for spam
becuse we all could just make a nice
living.
I personally was involved in the
internet in the pre-sandbox days so
i can remember just doing a bit of
legitimate work to get myself a ice
steady income without any spamming.
People that come to the internet now
to try and make a crust for their
family are having to use more aggressive
seo techniques just to make a few
dollard and i personally dont think
thats in the best interest for anyone.
What is the solution?
I dont have the answers to that but
if google was to relaese the sandbox
and make the path a lot clearer for
those that wanted to rank a site they
would clear a lot of the spam up overnite
becuse there would be just no need
for it.
Peace out, The Earl of Grey.
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