Who do you trust?

If you've been building websites for even a few days you've probably noticed by now that there is a TON of information out there. Unfortunately, much of it is simply sales information disguised to get you to buy something.

For instance, one well known "guru" recently came out with a sales letter where he said "Blog and Ping is DEAD!". It's not working anymore. He went on to state how Google was banning people who were using Blogger to do their spam blogs (splogs).

Yes, it's true. Blogger IS cracking down. However, what is NOT true is that blog and ping is dead. It is certainly far less effective than it was months ago but that's due to the way that it works.

Anyhow, the point is - who do you trust? It's very difficult to trust those guys who are pimping their new techniques. Quite often, they'll see a new method mentioned on a forum and write an e-book, piece of software, whatever and say how great it is simply to make some money.

Now, I'm not against folks making money - far from it in fact. But, you've got to look past the sales hype and analyze what they're saying.

My recommendation to you is to have a budget for experiments where you can buy some of these e-books, programs, etc. That way you'll be able to try it out and see if it works for you or not. But don't bet the bank on every new gimmick that comes out because a vast portion of them simply don't work.

G-Man